From 12% to 15% Net Margin: How One Amazon Seller Boosted Profits by 30% Without Touching Their Prices
When most Amazon sellers see their margins shrinking, their first instinct is to cut prices. More sales volume, they reason, will make up for the thinner margins. But here’s what actually happens: competitors match the lower price, everyone’s margins collapse further, and suddenly you’re working twice as hard for half the profit. Marcus ran a […]