Why Your Price Isn’t Winning the Buy Box (Even When It’s Lowest): The Truth Behind Amazon’s Algorithm in 2025

You’ve done the math. You’ve slashed your margins. You’re offering the absolute lowest price on that product listing—and yet, somehow, you’re still not winning the Buy Box. Sound familiar? If you’ve been selling on Amazon for any length of time, you’ve probably experienced this frustrating scenario. You watch competitors with higher prices consistently capture that […]