The 80/20 Rule in Amazon Selling: How to Find Your Real Profit Drivers in 2025

Here’s a reality check that might sting: most of your Amazon catalog is probably losing you money. Not just underperforming—actively destroying value while you pour resources into keeping those products alive. The 80/20 rule, also known as the Pareto Principle, reveals an uncomfortable truth that applies to virtually every Amazon business: roughly 20% of your […]