Market Saturation: How to Survive and Thrive When Everyone’s Fighting for the Same Customers
Here’s a reality check that might sting a little: the global e-commerce market has crossed $7 trillion, yet growth has slowed from 7.7% to 6.8%. The gold rush phase is over. What we’re experiencing now is something far more challenging—market saturation at scale. If you’re an e-commerce seller feeling the squeeze, you’re not imagining things. […]